Hues Golf

DIFFERENT BY DESIGN

Performance by Design

We leart from the best golf balls out there, their construction and materials used, cherry picked the best specs for delivering performance to everyday golfers.

Affordability by Design

The only way to enable everyone to play these great golf balls is to make them affordable, then everyone can improve their game without hurting the wallet.

Personality by Design

Since we design and make these golf balls ourselves, we put on our own favourite colours. Pick yours to show your personality.

NOT Another OEM Direct-to-Consumer Brand!

You've seen all the news about OEM brands, and we're not one of them!

We began as a group of golf enthusiasts who want to play our own golf ball. In the process we decided to do more! We formulated our own proprietary urethane mix and added new designs that aren't available elsewhere, delivering both performance and visual impact at unparalleled affordability.

When we realised how good our end product was, we founded HUES GOLF, so that we can share them with the everyday golfers out there. With your backing on Kickstarter, we will be able to enter mass production with these great golf balls. Let's make the game of golf more enjoyable for everyone!

EVERYTHING YOU EXPECTED, AND MORE

Premium Urethane Cover

Urethane cover delivers better feel and control, and drastically improves spin compared to surlyn (ionomer) balls.

3-Layer Construction

Additional mantle layer between cover and core reduces spin for your long game, centre rubber core maximises ball speed.

Bright Colours

Pick your favourite colours to show your personality. It also means you can spot your ball quicker on the course.

Better Putting Alignment

A longer, bolder putting alignment so you can aim and stroke your putts with more consistency.

Affordable Pricing

We skipped the middle-man to bring them directly to you. Why pay more for the same products?

Customisability

Pick your number, add your image or message with our customisation option.

*Free with larger purchases

HOW THE MEDIA TALK ABOUT GOLF BALLS

Urethane vs Surlyn (Ionomer)

"On wedge shots, for example, they spin more because of the soft urethane cover, and off the tee they have the same distance-producing characteristics as firmer Surlyn ball."

- golfdigest.com

Multi-layer Construction

"Each mantle helps to reduce the ball’s spin when it’s hit by a driver. Excessive spin causes the ball to soar higher in the air with a resultant loss of distance."

- golfweek.com

A Fast Ball is Fast for Everyone

"Golf balls do not perform differently at different swing speeds... The bottom line is that a short ball doesn’t become a long ball when swing speed decreases."

- 2019 Golf Ball Buyer's Guide by MYGOLFSPY

Development

Nov 2018 - Where We Began

We started as a bunch of golf enthusiats discussing how premium golf balls shouldn't be so expensive. Our first idea of making our own ones sprouted.

So, we started experimenting with different golf balls out there, tested them on launch monitors, researched the heck out of what actually makes each golf ball different.

Dec 2019 - Our First Prototypes

We began with over 10 different manufacturers across Asia, providing us with more than 40 different types of golf ball samples and prototypes. We tested them internally on launch monitors and on course. Gradually eliminating many of them based on performance, durability and costs.

Jan 2019 - Initial Player Testing

We sent out hundreds of samples to players of all handicap levels to test our prototypes on the course, and compared them to their usual gamer ball. The feedback was overwhelming. At the same time, the extensive testing also driven us to develop our own non-OEM solutions when standard products just aren't good enough.

Feb 2019 - Picking the Right Partner

After many visits to manufacturers and factories, we settled on one partner that possesses the capability to experiment with us, our new techniques and proprietary ingredients formula, as this is the most important factor in developing our own golf balls.

Mar~Jun 2019 - Development, Testing and Nailing It

Throughout the spring and summer months, we experimented on many iterations of the golf balls. We came across different cores and cover composition, colouring techniques, even different putting alignments. Some failed, some succeeded. In the process, our testers relentlessly played golf, to provide us with real life feedback on our prototypes.

In June, we finally nailed it! This ball performs great, feels even better and looks cool. Best of all, it quite affordable.

Aug 2019 - Brining it to Everyone

After playing this ball for a while, we've finally given it a name and decided to bring it to everyone via Kickstarter.

HUES GOLF

Ever struggled choosing your own golf ball?

GET HUES NOW ON KICKSTARTER!